What is Mobile-First Indexing and how does SEO affect?
Do you know what is this Mobile-First Indexing? Why Google is giving more importance to this new SEO update. If you are a blogger or have your website then you should know about this Mobile-First Indexing topic. There is a lot coming in now that Google has recently included Mobile-First Indexing in its latest development to make web more mobile friendly, so that these users can reflect the behavior trends.
The number of day-to-day mobile users is increasing, if we compare it with desktop traffic. Over half of all internet users use smartphones and tablets to see something in the internet. This is because mobile or smartphones are more userfriendly. By the end of 2020, about 80% of the global internet traffic will keep coming from mobile. All of this know that Google has been paying a lot of importance to the mobile phones.
Mobile is the most demanded thing of nowadays. But due to the occurrence of only one mobile site, all your issues are not lost. Yes, we can not deny that mobile sites have now become a cornerstone content consumption and shopping. Now people are getting a better buy decision from mobile searches, which is increasing their buying intent. Now the matter arises whether our site is also ready for Google’s Mobile-First Indexing? Because if not, then in the coming time both of them will be back and forth in traffic and in the traffic.
So today I thought why you should give people some basic information about “What is Mobile-First Indexing”, which will give you answers to all the questions arising in your mind. With this, I will also discuss some frequently asked questions on Mobile-First Indexing, which will completely clear all the things related to it. Then you will tell people about some of the SEO tricks that can make your site very mobile Friendly and prevent ranking from happening. Then, without delay, let’s start and know that what is the mobile-first indexing in English
What is Mobile-First Indexing in english
Mobile-First Indexing means a site that is very mobile friendly, users have the ability to view it from their mobile, and that’s why Google indexes these sites more quickly. Considering the consumption of users, Google found that most users prefer browsing the Internet from their mobile. In this case, whatever site is more mobile friendly, they provide a better browsing experience to users. Therefore, Google also indexes such sites as quickly as possible. As well as ranking, your website’s mobile version holds more importance for Indexing.
If you monitor the crawlbot traffic of your site, you will find that traffic of Googlebot has increased significantly and cached versions of pages are often the mobile version of the page. This is called “Mobile-First” because it is not only a mobile-only index: For example, if a site does not have a mobile-friendly version, then the desktop site is also indexed. But due to lack of mobile-friendly experience, it significantly negatively impacts your site‘s ranking, and in the site where there is a better mobile experience, it gives more rankings boost, even if the searchers are not doing it on the desktop.
You must be thinking that the phrase “Mobile-First” would be like a reference where the mobile version is being considered as the primary version of the website. So if your mobile and desktop versions are both the same – for an instance if you have optimized your content for mobile, and if you are using a responsive design – then these changes will have a big impact on your site’s performance Can not put in search results But this will clearly represent how Google is thinking about your website content and how it is prioritizing crawling and indexation more.
Remember that the desktop site was considered to be the only primary version (similar to a canonical URL) and the mobile site was seen as an “alternate” version in the case of a site. That’s why Google is encouraging webmasters to get a separate mobile site (m.domain.com) from which they can implement switchboard tags (this represents the existence of mobile URL version using a special rel = alternate tag) Of Google probably will not crawl and cache more mobile versions of your pages, but now display the direct mobile URL in mobile searchers.
The reason behind the primary version of the desktop version is that the desktop site can be prioritized by SEOs and by marketing teams. At the same time, the website was treated on the basis of a comprehensive version, which used to contain full content, structured data markup, hreflang (international tags), majority of backlinks, etc. There are lighter content in the mobile version, and this can be done in the same level of markup and structure, but it can not be found in large amounts of backlinks and external attention.
Why was Mobile-First Indexing brought?
Mobile First Indexing in english
Google’s Mobile-First Indexing announcement is very big. This will keep changing our content creation and its optimization in the coming time. They will also change the view of using these content.
But in the end, what is the biggest question and why was it brought?
A simple brief description of this, Google will index its website prior to indexing, or ranking it according to the evaluation and relevance of any website. Why?
That’s because, according to Google (as well as a lot of other studies), mobile traffic has surpassed the desktop traffic in Google.
As we know, Google’s entire business and foundation stand at a simple principle: Users should be provided with accurate information as soon as possible. For example, when you are searching something like “Birds from the angle are found in India,” then search engine will give you all information in a well-curated form, too soon.
It means perfectly optimized images, with fast page speed, and such a formatting of text that the user should not have problems while reading it. For this reason, Google wants content to be fast and effective. To meet this demand, Google can not index only desktop sites where majority of traffic comes from mobile. With this, user experience will be very bad with search engines and they will be forced to search for other search engines, which Google will never want.
Say this in Google’s words:
“Whether our search index can index any websites and apps, but our algorithms will only give importance to the mobile version of a website, for the ranking of the site, to understand structured data in it, and to show snippets from those pages. Will in search results. “
To do all of this, Google is constantly developing developments in its SERPs. With this, Google is making its platform more user friendly.
But this is not a change which is called “mobile indexing”? Because Google is not solely switching to Mobile Indexing only. This means that it is only “Mobile-First” Indexing. This means that as a blogger you do not need to completely scrapping or slacking the desktop version of your site.
You will know about the correct meaning of Mobile-First Indexing change
You should take particular care of the mobile version of your site. Because for now more algorithm, you have to optimize your site for more organic visits. But there is a good news that not all people need to make too much changes in their sites. Some sites will not have to make some changes as their site is perfectly well. It depends on the current architecture of your site, your site may be fine in this aspect.
So let us go ahead and learn how to do Mobile-First Indexing of your site.
What should I do for Mobile-First Indexing?
The first thing that you should understand is that you do not need to panic at all. That’s because these changes are currently in their initial roles, say, in the testing phase. Slowly this will only target these websites, which Google considers to be ready to accept this change. But even then it will not be affected too much. Starting as low as possible and starting with minimal impact.
According to Google, if your website is responsive or otherwise identical in desktop and mobile versions, then there is no need to do anything else or other way (in this it is assuming that you are happy with your current current ranking Are).
With this, if your site is also a fully responsive site, you have to pay attention to whether your mobile page speed and loading time is okay or not. It will have to be much prioritized. Also images and other dynamic elements will also have to be properly optimized for better mobile experience. Note that in Mobile-First Indexing, the content that has been collapsed or hidden in tabs etc. will not be treated separately due to space limitations compared to visible content (which has already happened), That’s because this type of screen real estate management is considered as a better mobile practice.
If you have a separate mobile site, then you should check the things mentioned below:
Content: Note that your mobile version should also contain high-quality, valuable content which is already hidden in your desktop site. It contains all text, videos and images. Note that the format used in the mobile version is crawlable and indexable (such as alt-attributes used in images).
Structured data: You should use the same structured data markup in both mobile and desktop versions of your site. URLs that are shown in mobile pages within structured data, it is necessary to have a mobile version of that URL. Also do not add unnecessary structured data if it does not have any relevance with the specific content of your page.
Metadata: Keep in mind that titles and meta descriptions should be both equals in all pages of both versions.
Note: – According to the official guidance, “equal” is given more importance, instead of “identical” – you can optimize your mobile titles even more, for shorter character counts, but keep in mind that there Include exactly the same information and relevant keywords.
Hreflang: If you are using rel = hreflang for internationalization, then your mobile URLs’ hreflang annotations should always point to your country’s mobile version or language variants and, with the desktop URLs also point to desktop versions .
Note hreflang attributes always specify the language of the linked document. These attributes are used only when the href attribute is set.
Social metadata: Must include OpenGraph tags, Twitter cards and other social metadata both in the mobile version and in the desktop version.
Search Console verification: If you have verified your desktop site only in Google Search Console, then add and verify the mobile version along with it.
App indexation: If you have an app indexation set up for your desktop site, then you should indexed your site’s mobile version along with the app association files.
Server capacity: Ensure that your host servers can handle increased crawl rate. This is only applicable for sites where their mobile version is in another separate host, such as m.domain.com.)
Switchboard tags: If you have mobile switchboard tags implemented now, then you do not need to change its implementation. Leave it the same.
Keep in mind that you have correct rel = canonical and rel = alternate link elements within mobile and desktop versions.
Mobile-Responsive vs. Mobile-Friendly
Two very common solutions that people always use in their mobile websites are mobile-responsive and mobile-friendly sites. Although both are very similar, but there are some major differences in both of these that negatively affect your SEO Mobile-First index if they are not used properly.
Mobile-responsive sites (or dynamic servings sites) include their primary content, including text, images, video, and other page elements, dynamically sync between desktop and mobile site. Google prefer more responsive web designs, because these servers always allow the same HTML code to send all the devices.
Responsive sites virtually eliminates many common mobile user experience issues such as: pinching, zooming, squinting, and all other annoying functions that you may have ever encountered while using mobile.
For example, you can not even see the image you want when you turn your mobile into landscape mode. This is a type of sign that this website is not mobile responsive.
Secondly, in mobile-friendly sites, you have issues related to many common user experiences
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